why?

=Our priority is tackling issues such as self-awareness, individuality and the importance of sustainability. This shows through our conscious design and production for individual well being.

We must stop fast fashion and realise the connection we have to one and other, the planet and it's survival. We are enthusiastic about addressing the issues of today and tomorrow such as the environment/planet, abuse of power, patriarchy, individual growth/self awareness, spiritual growth and alternative science. 

We want to bring light to topics often ignored by mainstream brands & media. The goal is to pave the way for a new subculture, inspiring younger generations to question the 'normality' surrounding them, empowering them to create new narratives. Believe in the power of diversity, being connected together as a global community is far stronger than being divided by our differences.